Resale of tickets: how to deal with the black market ticketing?
With the development of the internet, the resale of event
tickets has grown considerably. Even though resellers on the sly still exist,
the majority of traffic has migrated to classified ad sites like Le Bon coin,
or on Facebook, and today represents a true parallel business. Resellers have
actually benefited from a legal vacuum on the issue and the excitement around
certain events to speculate on ticket prices. Although the shadows have been clarified
by the legislator, the illegal resale of tickets still persists, to the
detriment of organizers, producers, as well as participants.
Prohibiting legislation against ticket resale
It should be remembered that since March 12, 2012, the resale
of tickets without authorization from the operator for sporting, cultural and
commercial events at prices higher than its nominal value are prohibited and
punished with a fine of € 15,000, and 30 000 € in case of recidivism.
Individuals who occasionally resell their notes are excluded from the scope of
this law, which is primarily intended to remove speculation on ticket prices.
But despite this deterrent law, many speculators continue to sell tickets at
prices that are double to triple their original value. Many buyers who ignore
the law buy through these unofficial channels without being aware of the risks
involved.
Secure ticketing to fight the black market
It is not uncommon to see places for a concert or a football
match in less than an hour and be resold on unofficial sites at double the
price. They are actually speculators who buy the tickets massively at the
opening of the box office so that the demand increases. Fortunately, there are
ways to put in place in the box office to counter this phenomenon. First,
online ticketing allows you to configure a limited number of tickets per person
to streamline sales and thus reduce the risk of massive purchases for resale.
Identified by email address, the buyer cannot accumulate more tickets than the
number set by the organizer. It is also possible for the organizer to set up
different phases of sales: 20% of the tickets during a first sale, 60% on
another date, and the remaining 20% one week before the date of the event.
Adding notes to the market as you go along will prevent price increases and
de-fuel the black market. Finally, the best solution to avoid the resale of
tickets remains the creation of nominative tickets with identity control at
the entrance of the event. This method is the most effective against the black
market and protects participants from scams they may be victims of.
Fraud at the box office
Speculation is not the only problem with the black-boxing
market. In some cases, resellers will even cheat buyers by offering tickets
that are not valid or purchased with pirated blue cards. Buyers can be fooled
when they buy a ticket outside the official sales channel and find themselves
unable to access the event. In addition, the tickets have a code making them
unique; they can not be reproduced in several copies, and sometimes buyers are
actually in possession of copies of which the ticket of the true owner has
already been scanned. Cases of blue card fraud are fortunately isolated cases
when buying event tickets because online ticketing sites are now sufficiently
secure. But if this problem occurs, it is necessary to report the fraudulent
account (s) quickly. The bank will then settle the dispute.
What are the events most affected by the black market?
No event is immune from fraudulent purchases. However, we can
see that the concerts of great artists, festivals and football matches are the
most concerned by the illegal resale of tickets. These are usually events where
the purchase price of the ticket is initially high enough to ensure the dealer
a sufficient profit. This type of ticket usually flows very quickly and is
therefore very popular with spectators who are willing to spend very large sums
to obtain them.
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