The latest generation of electronic ticket


The establishment of a ticket office is now regulated by Law 290 of the General Tax Code. This article requires "places where performances are organized by the event organizer with an entry price to issue a ticket to each spectator or to record and keep in a computerized system the data relating to the entry, before the access to the place of the show". Historically, the ticket designated a paper that gives an individual the right to enter an event, but this definition is now changing with the development of paperless ticketing. The image of notebooks from which the note was cut to preserve the stump became totally obsolete and is now replaced by that of the electronic ticket whose bar code is scanned at the entrance. Legalized in 2007,

Easy entry control

Wedding planner in Lahore

The electronic ticket also called e-ticket is a digitally registered ticket, which does not require physical support. It is bought on the Internet and sent by event management via email to the buyer, which greatly simplifies the act of purchase. Thanks to the access control tools that exist today, it is not necessary to print the ticket on paper, since it can be directly scanned from a Smartphone. When downloaded on smartphones, the electronic ticket takes the name of an m-ticket. Whether printed or not, the e-ticket has made access control more fluid, as the scanning time is much shorter than that of cutting the stump.

A totally personalized ticket office

Fast and easy to implement thanks to modern online ticketing systems, the electronic ticket also allows the event management companies to personalize their tickets with their own graphic charter. A good point at a time when visual communication has become indispensable for any organization.

In addition, this ticketing system can be integrated with digital media such as a website or a Face book page and fits perfectly with an online promotional campaign. Online ticketing offers the possibility of creating different types of tickets for the same event: different prices, different entrance times, packs, additional options on the event, etc. Finally, with an online ticketing service, the organizer can submit forms to his participants to get to know them better. This data collected from registration will allow it to analyze its audience, create contact lists filtered according to specific criteria, and thus target the public differently for the organization of future events.

The cashless revolution

All the benefits of paperless ticketing are increasing and with the development of new technologies, systems are emerging that continue to improve the course of corporate Events. The current expansion of cashless illustrates a desire to dematerialize and centralize tools, especially in the event sector. But the cashless is in the process of integrating directly with the tickets to centralize all the data within a single platform. In addition to simplifying the management of the event to the organizer,

But the innovation in ticketing might not stop there. The MC10 company recently announced that its WISP (Wearable Interactive Stamp Platform) patch, currently used in the cosmetics sector, could see its scope extend to events. This smart patch could allow the storage and transmission of data as is the case today with the cashless, but in a tool directly stuck on the skin of the participants. Technology to follow!

Monetization of the ticket

This is not the classic sale of the ticket, but the sale of space on the same ticket. It is now possible to take advantage of the support itself. In fact, an insert is now available to the organizers on the ticket, for the purpose of being sold to an advertiser, sold to an exhibitor, or to any brand related to the event in question, or lent. To a sponsor. The organizers will be able to adapt the advertising on their tickets according to their audience. The use of a CRM will again guarantee the entity benefiting from this insert that it will have the expected return on investment.

Click here to see more about events


Comments

Post a Comment

Popular posts from this blog

How to improve security in the event?

Image
Wedding Planner organizing an event with a large number of people requires knowledge and respect of rules to ensure the safety of participants. Today, we still hear all too often about incidents that occur and that taint the image of an event or an organizer. In order to guarantee maximum security and event security for its participants, it is up to the organizer to ask the right questions and to choose the best solutions to put in place. Legal measures regarding security in events As a first step, it is necessary to determine the ranking of the event in preparation. This is to verify the conformity of the nature of the event to the establishment and it's capacity for reception. In some cases, the event will require administrative authorization. This first stage of reflection is decisive for the organizer because it will allow him to adapt his security means to the regulations in force. Depending on the type of event, the level of risk will not be the same and should al...
Read more

Resale of tickets: how to deal with the black market ticketing?

Image
With the development of the internet, the resale of event tickets has grown considerably. Even though resellers on the sly still exist, the majority of traffic has migrated to classified ad sites like Le Bon coin, or on Facebook, and today represents a true parallel business. Resellers have actually benefited from a legal vacuum on the issue and the excitement around certain events to speculate on ticket prices. Although the shadows have been clarified by the legislator, the illegal resale of tickets still persists, to the detriment of organizers, producers, as well as participants. Prohibiting legislation against ticket resale It should be remembered that since March 12, 2012, the resale of tickets without authorization from the operator for sporting, cultural and commercial events at prices higher than its nominal value are prohibited and punished with a fine of € 15,000, and 30 000 € in case of recidivism. Individuals who occasionally resell their notes are excluded fro...
Read more

Why use CRM software in events?

Image
Event management companies  are still numerous to try to reach their audience without really knowing it. Inappropriate choices can result from this lack of knowledge and lead to  unnecessary investments and the disinterest of participants. However, different relationship management tools with participants are now available to event organizers. CRM, or Customer Relationship Management (CRM), refers to the strategic tools for deepening public knowledge and maintaining personalized relationships with each of them. The data necessary for this good relationship are mainly collected via forms that are given to fill in the participants, from the registration form to the satisfaction questionnaire. These data have become indispensable for making good decisions. Properly exploited, the CRM tools allow the organizer to reach his audience in a qualitative way and to offer him a suitable event offer. Build a database with qualified contacts The collection of information on the...
Read more